WayB - Brand Identity

WayB is a startup based in California that reinvent on-the-go gear for family adventures, big and small. We helped WayB update their existing identity by re-designing the symbol to be friendlier and more memorable. The symbol not only signifies the letter ‘W’, but it also depicts a journey travelled by using linear loops to make up the symbol. The brand as a whole was repositioned and defined by creating a new set of guidelines, thus, establishing WayB’s new tone of voice. With the new brand successfully launched, the WayB Pico campaign for their Travel Car Seat on IndieGoGo found overwhelming success and was funded 756%. Photo: Jason Pietra