Brand Identity, Art Direction, Packaging, Website, Marketing materials, Stationery
We were asked to develop an identity for a luxury make-up and fragrance brand which appeals to both Arabic and Western cultures. We captured both influences of the brand by balancing Arabic elements with a classic high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.