UCLA Athletics

UCLA Investing In Champions Book Design, Art Direction — An important document for UCLA Athletics, Investing in Champions is sent out to individuals & organisations looking to invest in the program. Investing in Champions takes its inspiration from within the heart of UCLA Athletics Brand. Bold use of colour and typography feature heavily in expressing the confidence and ambition of the UCLA teams and sports. Numbers are integral to nearly all sports and become one of the key aesthetics within the ‘Investing in Champions’ document. Large overprinted page numbers are styled shirt graphics to suggest the athletic nature of this document. Large full and half page expressive sports images vary the pace of the document and give breathing space to pages full of large amounts of data. The book is printed on uncoated stock throughout and features overprints in the two brand spot colours.