Tab Lite (The Coca-Cola Company)
Art direction, Design, Identity
Brand Identity, logo design and packaging direction for
Coca-Cola’s new Tab Lite drink.
Tab Lite is a low-calorie energy drink produced by The Coca-Cola Company. Tab Lite is named after Coca-Cola's original Tab brand that was first introduced in 1963.
The brief required an identity, logo and packaging system that helped communicate and focused on the low-calorie aspect of the new drink without losing its original Tab roots.
Commissioned by Stag&Hare