Tab Lite
Tab Lite (The Coca-Cola Company) Art direction, Design, Identity — Brand Identity, logo design and packaging direction for Coca-Cola’s new Tab Lite drink. Tab Lite is a low-calorie energy drink produced by The Coca-Cola Company. Tab Lite is named after Coca-Cola's original Tab brand that was first introduced in 1963. The brief required an identity, logo and packaging system that helped communicate and focused on the low-calorie aspect of the new drink without losing its original Tab roots. Commissioned by Stag&Hare