ASW '13 - Jordan Brand / Nike
I was commissioned by Nike to develop a dynamic graphic system of elements versatile enough to extended across multiple mediums for use as part of a unique customisation package. The final package included a custom metal box which contained a pair of custom Jordan XX8s, t-shirts, badges and patches. Final products were offered to consumers as a part of the Air Jordan XX8 launch during the basketball All Star Weekend in Houson.