Nike ColorDry
Nike ColorDry Art direction, Identity, Design — Logo and brand design for ColorDry, Nike's revolutionary waterfree dyeing process. ColorDry technology delivers brilliant color with minimal environmental impact. Traditional dyeing uses 30 litres of water to dye one T-shirt. With ColorDry, zero water is used. The name “ColorDry” highlights the environmental benefits and unprecedented coloring achieved with this sustainable innovation and technology.