Patagonia Long Root Ale
Patagonia Provisions teamed up with HopWorks Urban Brewery to create Long Root Ale, the first to be made with Kernza®, a soil-regenerating perennial grain. Patagonia approached Hype Type Studio to create the brand identity, visual language and packaging design for Long Root Ale. Working closely with the design team at Patagonia, the new brand features the iconic color palette alongside the ‘Fitzroy’ mountain logo which wraps seamlessly around the individual cans and packaging. Creative Team Sr. Global Creative Director/Patagonia: Bill Boland Graphic Design & Art Direction: Hype Type Studio Additional Design Support: Peter McBride Copy writer: Kasey Kersnowski Project Management: Lisa Polley