Tracy A. Franklin — Crewel Work
Identity, Marque, Book Design, Art Direction
Tracy A. Franklin is a freelance specialist embroiderer, trained at the Royal School of Needlework. We were commissioned to develop a book on the subject of crewel work. It was our brief to bring this technique up to date with a suitable application and design. The look and feel encourages interest from a new audience, as well as giving a modern appeal to the existing target group.
The format combines a traditional burst bound book with a heavy natural fibre substrate, unbleached to retain it’s texture. It’s size is slightly off square, creating maximum visibility for the photographic images throughout.
The front of the book is blind embossed with a graphic texture, leaving the exposed spine to carry the gold foiled title. Inner pages are printed full colour with a spot gold throughout.