Nike Livestrong
Nike Livestrong Graphic Design, On-garment Branding — Nike and Livestrong have a long history. Nike started with a simple yellow band that has now become ubiquitous with Livestrong and Lance Armstrong’s fight against cancer. It’s a symbol of hope, unity and strength. As Livestrong move to expand and further evolve the Nike Livestrong apparel line, I was approached to help shape the graphic tee line of the collection. The tees provide an amazing canvas to communicate what Livestrong stands for.